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Transformers Movies
Hasbro Transformers Movie Release
Jack - Wednesday, June 11, 2003


Hasbro Enters into Agreement with Movie Producers Tom DeSanto and Don Murphy for Full Length, Live Action Transformers Movie

PAWTUCKET, R.I.--(BUSINESS WIRE)--June 11, 2003--Hasbro, Inc. (NYSE:HAS) announced today that it entered into an agreement with the highly successful producers Tom DeSanto (X-Men and X2: X-Men United) and Don Murphy (currently producing 20th Century Fox's The League of Extraordinary Gentlemen) for a full length, live action movie based on Hasbro's enormously popular TRANSFORMERS brand.

"TRANSFORMERS enjoys an amazing fan base worldwide, and we believe that we can create an incredibly fast-paced, exciting movie that will be appealing to anyone who loves action films," said Don Murphy.

"TRANSFORMERS is one of those rare properties that has been embraced by a generation around the world. Like X-Men, TRANSFORMERS offers an amazing mythology with all the elements to create a successful ongoing franchise, iconic characters, global themes, and a world that has never been seen before on screen," said Tom DeSanto.

"The property has been successful in every arena it has played in throughout the world - toys, comic books, television - and we now believe it's time to take TRANSFORMERS to the next level, and into a live action event movie," continued DeSanto.

"We're thrilled to have entered into an agreement with the very talented and accomplished Don Murphy and Tom DeSanto," said Brian Goldner, President of Hasbro's U.S. toys group. "TRANSFORMERS is a natural for the big screen, and both Tom and Don have the track record and skill to bring to life a TRANSFORMERS movie that will be action-packed and flawlessly executed."

Hasbro's focus on the TRANSFORMERS brand is consistent with the Company's strategy of driving and extending its core brands through innovative toys and games as well as other forms of entertainment. TRANSFORMERS is one of the most popular boys toy brands, with sales up 64% in 2002 vs. 2001. First introduced in the U.S. market in 1984 as a toy line, the success of TRANSFORMERS continues to grow in a wide-range of entertainment categories. The hit television show TRANSFORMERS ARMADA airs on Cartoon Network seven times a week, with more than 12 million viewers. The show also airs in Europe and Australia. TRANSFORMERS ARMADA comic books, published by Dreamwave are also highly successful, with some of the most popular titles in the industry. The comic books are also translated and distributed in many markets around the world. There will be new TRANSFORMERS television programming and comic books launching in 2004.

"The Hasbro Properties Group (HPG) continues to deliver on its mission of extending Hasbro's rich portfolio of brands beyond toys and games and into multiple forms of entertainment," said Jane Ritson-Parsons, HPG President. "Our alignment with Tom DeSanto and Don Murphy demonstrates the power of our TRANSFORMERS brand and our determination to leverage our properties aggressively and creatively."

The Hasbro Properties Group develops and extends Hasbro's core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories. Hasbro Consumer Products Worldwide is the licensing and promotions arm of the Hasbro Properties Group.

Read the orginal press release HERE.

More Transformers Movies News
Happy Weibo Leak Day, I guess? The same Weibo source that brought us the image of the box back panel now has posted images of the upcoming Movie Series Blackout and its accessory Scorponok! The figure is quite impressive looking, and as we learned from the packaging already, boasts a 46-step transformation. Keep reading to see!
Next up on the leaks from Weibo users this morning, "tf-factory" has also dropped package-back images of Leader Brawl and Megatron from the upcoming movie line! ...but, they've been marked through. Either someone's being an extra-clever leaker, or Hasbro has gone very effectively low-tech in their leak prevention efforts! But if you'd like an unobstructed view of an as-yet unreleased figure we've also mirrored images of Authentics Grimlock here. Keep reading!
A user on Weibo has shared out a partial image of the back of box for an upcoming Blackout toy. What is presumed to be a Leader Class figure from the recently-named 'Studio Series' lineup as revealed via Toys R Us inventory data can be seen (in typical CG render style) in both robot and vehicle modes, and includes a small scorpion mode Scorponok partner figure just as the original Voyager Class Blackout did way back in the 2007 movie line. Little specifics can be discerned, but we do get to see the call-out for a 46 step transformation process, to which we can say only: Yikes! Click through to view the full size image.
The 4K UHD release the first four Transformers films: TRANSFORMERS, TRANSFORMERS: REVENGE OF THE FALLEN, TRANSFORMERS: DARK OF THE MOON and TRANSFORMERS: AGE OF EXTINCTION, which will be released on December 5th (TRANSFORMERS: THE LAST KNIGHT is available now on 4K UHD). All releases come in a 3-disc 4K UHD/Blu-ray Combo Pack with Digital copy.
A piece on Variety earlier this week reveals that Huahua Media out of China and Paramount Pictures are ending what was supposed to be a multi-year investment deal that would see the Chinese company contribute financing to numerous film productions. If this sounds vaguely familiar, it should. In August, Paramount execs flew to China to smooth things over after a string of movies - most recent at the time being Transformers: The Last Knight - failed to perform to expectations. Paramount says they'll pursue financing partnerships elsewhere - including with Hasbro - but on the whole it's probably still not good news at all. Keep reading for more details!












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