SONY BMG MUSIC ENTERTAINMENT USHERS IN A NEW ERA OF TRANSFORMERS-MANIA WITH TRANSFORMERS: THE MOVIE 20TH ANNIVERSARY SPECIAL EDITION DVD

Icons OPTIMUS PRIME and MEGATRON Star in Special Edition DVD to Hit Retail Shelves This Holiday Season

New York, New York, May 30, 2006 - When MEGATRON said, "It's over Prime," he had it all wrong. This fall, the home entertainment group of SONY BMG Music Entertainment pulls out all the stops for the 20th Anniversary of the pop culture phenomenon and original theatrical release, TRANSFORMERS: The Movie with an explosive special edition DVD.

The new DVD marks the return of the out-of-this world animated big screen bonanza that catapulted the likes of OPTIMUS PRIME, MEGATRON, STARSCREAM, SOUNDWAVE and even the DINOBOTS into pop culture icons. The TRANSFORMERS: The Movie 20th Anniversary Special Edition DVD will be packed with premium features and behind-the-scenes footage developed with input by and for TRANSFORMERS fans across the country.

TRANSFORMERS: The Movie 20th Anniversary Special Edition DVD will tap into the huge, multi-generational TRANSFORMERS fan base. The special edition DVD will power into retail stores across North America in November 2006 -- just in time for the holiday gift giving season.

"The TRANSFORMERS franchise continues to thrive across multiple platforms, and we are excited to celebrate this pop culture phenomenon with a compelling new DVD tribute," said Jim Wilson, Executive Vice President, General Manager of Home Entertainment for SONY BMG. "By teaming with TRANSFORMERS fans, we have developed an exclusive product with premium content and special features that will be sure to attract fans of all ages."

The 20th Anniversary Special Edition DVD includes never-before-seen footage, exclusive interviews, interactive games and collectible packaging. The film features the voice of Orson Welles in his final role, as well as stars Eric Idle, Judd Nelson, Leonard Nimoy, Casey Kasem, Robert Stack, John Moschitta, Peter Cullen, and Frank Welker. The DVD also features a winning soundtrack featuring the iconic theme "The TRANSFORMERS" performed by Lion, and the popular "The Touch," performed by Stan Bush.

For more information on TRANSFORMERS: The Movie 20th Anniversary Special Edition DVD log onto www.TRANSFORMERSthemovieDVD.com

To coincide with the special edition DVD release, this fall Hasbro will pay a special tribute to the rich history captured in the saga that is MORE THAN MEETS THE EYE with the TRANSFORMERS Classics line of figures. Available in November 2006, these new figures will feature updated versions of the first generation of TRANSFORMERS (or "G1"), inspired by the look and spirit of the original figures and characters.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.