Toy Fair is a time to spark imagination and anticipation among we in the toy collecting segment of this fandom. Or it should be; not all years really work out that way, unfortunately. This year seems to be having a degree of success, although perhaps not exactly in the way Hasbro's designers and marketing teams might have been going for. Previously, I explained some of my concerns over what 2019's Generations might be based on the little bit that was said at Toy Fair. But there are ways a big change in process could be beneficial, and I'd like to talk now about one vision of this I have which could be pretty cool. Keep reading to find out how crazy my ideas can get!
During Toy Fair this year, the Hasbro team gave the invited fan media representatives a special treat, in the first reveal of what the next instance of Transformers Generations would be. Power of The Primes is wrapping up in 2018, and with it comes the conclusion to what Hasbro referred to as the Prime Wars Trilogy. Part of the meaning of this is that 2019 will be the beginning of something completely new, a point they made very clear despite having few real details they could share. But something about the way they talked about it concerned me and got me thinking. The following is a speculative post, so if you'd like to join me on a journey of theorizing the future, please click through and continue reading!
The thing about rampant speculation is that if you open your mouth, you will almost certainly not always be right. But RAC has embraced that, and today he comes back to look over his own pre-Toy Fair predictions and see what happened and what didn't, and how close he got. There's only one category where he can claim 100% accuracy... keep reading to see what it is!
Yet another Hasbro Fan media event is behind us at Toy Fair. From this we have lots of photos of current and upcoming toys to obsess over, as we do every year. But that's simply the obvious, most easily visible takeaway from the presentation. But we learn more than that, so it's time to look back over the day and sort out the larger scope of information we've been given from what is arguably our biggest single day of reveals for the whole year. Keep reading!
Tomorrow is the day! New York Toy Fair 2018 is finally here, and we go into it with a great deal of uncertainty. What happens with the Transformers movie franchise in stasis lock? Are Cyberverse
and Evergreen really going to run two parallel toylines with clashing and overlapping pricepoints using basically the same character models? But what we are certain about is that there are things that we could
be shown tomorrow that RAC would love to see... and won't. Keep reading to find out what they are!
Honestly, RAC should probably have saved this one for near the end, because this is one of the most important ones. Cincinnati' s Kenner Products got into the toy business alongside the Baby Boom, and ultimately wound up defining action figures and play for the Baby Boomers' children in the 1970s and `80s. But their contribution to Transformers would come later, as a division of Hasbro, in the late `90s. Keep reading for more!
Today, as RAC was thinking about the impending Toy Fair and what we do and don't know about the future of Generations, a thought came to him: what if it doesn't have
one beyond Power of the Primes
wave 3 and 4? As sad as he is to say it, it would make a lot of the information we've gotten recently make more sense. Keep reading for his rundown of what we're looking at, and what it might mean.
With the reveal of TakaraTomy's version of Power of The Primes came both disappointment, and word of a new drive to bring the Transformers brand closer together across the global market. Power of The Primes was the first case where this was made a specific talking point, but the recent The Last Knight line showed much the same philosophy, featuring toys unchanged from the Hasbro releases. For better or worse, this trend looks like it's here to stay, and a good sign of that is Japan's Winter Wonderfest. Keep reading to find out more!
The first brand we think of with Transformers is very likely Hasbro. But Hasbro contains multitudes: the combined work, knowledge, & ideas of the most prominent toy companies of the 20th century. And in one way or another over the years, a great many of those brands have touched Transformers and added to it in some way or another. In the first of a series of spotlights on these subdivisions within Hasbro that cover various areas of the toy market, RAC looks at perhaps the most successful and influential brand to contribute to Transformers: Playskool! Keep reading for a brief history of the imprint.
Toy Fair 2018 in New York happens two weeks from now, and you all know what that means: it's time for the speculative listicles!
In the first of three such articles running every Friday until Toy Fair, RAC explores the things we're likely to see: things we know are in the near future thanks to an endless stream of leaks from distributors and "Awesome" Inside Sources. Keep reading for the rundown!
It's been a contentious issue over the last couple of Prime Wars
installments, and it's only getting more intense. We can see the appeal of stickers to solve budgetary problems, but we can also see the stickers peel - often before we've even bought the toy! In this editorial, RAC goes over the hows and whys of stickers and cites the remarkable consensus growing in a consensus-resistant collector community: Hasbro, Please Stop.
Click through for thoughts on this sticky situation.
Wrapping up his Best Of 2017 series, RAC looks back at the things that excited him more as news stories than anything else this past year. A lot of those come down to toys that didn't necessarily make his Best Of list for the year, but did unfold in interesting ways news-wise. Pour yourself a bowl of Trypticon's Titan Master Crunch and keep reading to see the best news of 2017!
2017 was a year. It occupied 12 pages of a traditional calendar, or even more if you had a weekly or even one of those fancy-learnin' word-a-day calendars! And during that year, things relating to the Transformers happened. Some more positive than others, or more fondly looked back on. Not everything was a winner, after all. Thus, I'll memorialize the year that was with some of my best remembered times in Transformers - in no particular order since I'm bad at chronology sometimes as well as weighing priority of a memory over others. I am literally the best at lists.
2017 is over - perhaps mercifully, depending on how your 2017 went. But whatever your year was like, one constant remains: there were some good Transformers figures this year! RAC has compiled a list of his five favorites - and two honorary mentions. Keep reading to see his favorites as he switches from third- to first-person writing!
I'm ExVee; my name is Chris. If you read Gizmodo, or know people that do, you probably heard about a photo of a small piece of deco work on the brand new Power of The Primes Jazz, which says in a Cybertronic font "MAGA". It's a font whose development is credited to longtime super-fan Jim Sorenson, and which has been used on Transformers toys here and there for a while now. One notable use was on Titans Return Seaspray where it was used to inscribe the name Alana inside the forearms, referencing Seaspray's love interest from an episode of the G1 cartoon. What you may not know is, I'm the one who took that original photo, with only the best of intentions. But, we all know where that can lead you. Keep reading...
It's that time again! The first Power of the Primes
Deluxes are hitting now at certain Target stores
, and so it's time to take a look at what exactly we're getting. Short version: Dinobots, Jazz, half of a G1 Powermaster power couple, and Combiners are back. Keep reading for what's in the wave!
Happy Halloween! Today we've dug up the Halloween Horrorcons, the one and only attempt Hasbro ever made to make Halloween-themed Transformers toys. Who were they, what were they, where were they supposed to be available... and why don't you have any? We'll take a look at that after the jump.