Thanks to AllSpark's "Monocle", we have information that the most recent issue of Brand Week magazine is showcasing a rather interesting character that we didn't expect to see: Bumblebee! Peeking from behind The Hub logo, is Bumblebee from the upcoming Transformers: Prime cartoon!

The design is very much based on the live-action Transformers films but with some variations. The cable channel is slated for launch this fall and is a partnership between Hasbro, Inc. and Discover Communications.

Transformers: Prime is expected to launch with the debut of the channel along with shows from other popular Hasbro brands.

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.